You’ve planned your campaign, your display units are in production — but then they get stuck in customs. A missing document. A wrong HS code. Or a surprise regulation. Suddenly, your timeline — and your budget — is at risk.
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Many brands underestimate the customs clearance process when importing display units. But delays, fines, or rejections often result not from bad luck — but from preventable mistakes. The good news? With the right preparation, your shipments can clear customs without a hitch.
To ensure smooth customs clearance, make sure your documentation is accurate, your HS codes are correct, and your logistics team or customs broker understands the destination country’s import regulations.
Let’s walk through the practical steps that ensure your display units arrive on time — and stress-free.
What documents are required for customs clearance?
Missing or mismatched paperwork is the number one reason shipments are delayed at customs.
Here’s what you need for a smooth clearance:
- Commercial Invoice: Includes value, description, and quantity. Used for duty calculation.
- Packing List: Lists dimensions, weight, and packaging details.
- Bill of Lading (BOL): Receipt of goods + transport contract.
- Certificate of Origin: May help reduce tariffs under FTAs.
- Customs Declaration: Includes HS code, product description, and value.
- Import License (if required): Depends on destination and product type.
💡 Pro Tip: Double-check that descriptions match across all documents.
Why is the HS code so important for display units?
The HS Code (Harmonized System Code) is how customs classify your goods. It determines your tariff rate — and even if you’re allowed to import the item.
Examples:
- Acrylic display trays → HS Code 3926
- Retail mannequins → HS Code 9603
- Wooden floor fixtures → HS Code 9403
Wrong code = delays, penalties, and overpaid duties.
Work with a customs broker to verify your code before shipping.
📎 Related: How to Minimize Tariff Impact on Display Units
What regulations should you comply with?
Display units — especially illuminated, interactive, or branded ones — may be subject to import controls.
Check for:
- Electrical Certifications: UL (US), CE (EU) for lit units
- Material Safety: Some countries restrict mercury, lead, or flammable coatings
- Labeling Requirements: Country of origin, handling marks, regulatory icons
💡 Example: The EU prohibits certain flame-retardant chemicals in public-facing materials — common in some display coatings.
How can you work effectively with customs brokers?
A good customs broker is your best defense against clearance issues.
They can help you:
- Validate HS codes
- Prepare and submit customs declarations
- Stay compliant with destination laws
- Estimate total landed cost (duties + VAT/GST + clearance fees)
✅ Tip: Choose a broker familiar with visual merchandising, POP displays, and campaign fixtures.
What role does your logistics provider play?
Your freight partner ensures your shipment is physically delivered — and documented correctly.
Key tasks include:
- Properly labeling all cartons
- Coordinating required documentation
- Offering shipment tracking and customs milestone alerts
💡 Samtop offers door-to-store delivery and documentation support in over 20 countries.
What if there are unexpected customs delays?
Delays happen — but you can reduce their impact by planning ahead.
- Add buffer time into your retail rollout plan
- Stay in weekly contact with your broker and forwarder
- Set up document templates with your supplier (commercial invoice, origin certs, HS code reference)
📦 For product launches, always ship earlier than your in-store date. Customs doesn’t operate on campaign calendars.
💬 FAQ
Q: What happens if my display units get stuck in customs?
✅ Work with your broker to correct documentation, pay any required fees, and expedite resolution. Avoid direct contact with customs unless advised.
Q: How can I know if my displays meet destination safety rules?
✅ Ask your broker or check national regulatory websites. Samtop also offers pre-checks for CE, UL, and material bans during production.
Q: Can customs delays be avoided completely?
✅ No, but 90% can be mitigated through correct documentation, proper HS codes, and pre-cleared compliance.
✅ Conclusion: Plan Smart, Clear Fast
✔️ Use accurate HS codes and work with a customs broker
✔️ Prepare complete documentation with no contradictions
✔️ Know your destination’s import rules before production
✔️ Give yourself enough time to fix issues — just in case
At Samtop, we help brands build display units that aren’t just visually striking — but shipment-ready. From documentation prep to shipping and compliance, we’ve got you covered every step of the way.
📧 Email: [email protected]
🌍 Website: www.samtop.com
🔗 Internal Links
- How to Minimize Tariff Impact on Display Units
- Sourcing Counter Displays from China: 5 Mistakes to Avoid
- What Are the Key Differences Between Perfume, Jewelry, and Watch Displays?
