How We Created a Custom Scented Paper Flower Display for a Global Fragrance Brand
By Yan Luo | Samtop Display
Table of Contents
✅ Featured Summary
This case study walks you through how Samtop Display developed a multi-sensory, sustainable paper flower installation for a global fragrance brand’s spring window campaign.
From material selection to scent engineering and global rollout, here’s what it takes to turn a flower into a memory.
The client came with a vision:
“We want people to feel spring. Not just see it.”
🌸 The challenge? Build a non-plastic, beautifully scented, globally shippable paper flower display that can look elegant in Paris, playful in Tokyo, and be installed by two people without tools.
✅ The solution: Scented paper flowers engineered for structure, storytelling, and sustainability—at scale.
🌿 1. Creative Brief: A Spring Story Told Through Scent & Paper
Client Goal:
- Capture the emotion of wildflowers in spring
- Integrate scent in a subtle, non-overpowering way
- Use eco-certified, flat-pack paper
- Deliver globally in 3 weeks
Display Use:
- Window displays, fragrance gift counters, and takeaway gifting in flagship stores
💡 Read more: How to Brief a Display Vendor Effectively →
🧠 2. Design Development: From Sketch to Structure
Two signature flowers were developed:
🌼 Flower A: Yellow Gradient Daisy
- Outer: white petals with yellow center
- Petal Material: 220gsm FSC crepe + outer stabilizer
- Fragrance Capsule: citrus-green scent, micro-encapsulated
- Use: Primary window hero, inserted into branded vases
🌸 Flower B: Pink Ombre Gerbera
- Core: tight pink center + layered white outer petals
- Technique: laser-diecut + hand-fluffing
- Stem: UV print branding + matte green finish
- Use: Takeaway gifting for walk-in customers
📦 Each flower was engineered to collapse flat into a 18x8x3cm pack.
🛠️ 3. Materials & Engineering Overview
| Component | Material | Function |
|---|---|---|
| Petals | FSC 220gsm crepe + laminated art paper | Flexible + recyclable |
| Flower Core | EVA + fragrance gel bead insert | Scent retention |
| Stem Tube | Paper-wrapped wire | Lightweight structure + bendable |
| Vase Wrap | 157gsm art paper + daisy-printed lamination | Brand surface + recyclable |
| Printing | Hot foil + UV ink | No peel, high visual contrast |
🌱 Read more: Sustainable Display Materials Guide →
🔬 4. Prototyping Timeline: 5 Rounds in 10 Days
| Iteration | Fix Focus | Status |
|---|---|---|
| #1-2 | Petals sagged after 24h | Rejected |
| #3 | Stabilizer ring inserted | Approved |
| #4 | UV-printed stem added | Improved tone |
| #5 | Final scent integration approved | Ready to ship |
🧪 Testing included:
- Drop test (1.2m)
- Fragrance fade (10-day exposure)
- International courier simulation (via DHL GoGreen)
🚚 5. Assembly & Global Rollout
Order Volume: 5,000 units
Pack Type: Flat-pack box with labeled templates
Instructions: 2-person visual guide (EN/FR/CN)
Extras: Refill scent kit for busy counters
Deployment Locations:
New York · Paris · Tokyo · Seoul · Hong Kong
📦 Shipping via DHL Carbon-Offset Logistics
🕒 Lead time: 21 days door-to-door
💬 FAQ
Q: How is fragrance added without damaging paper?
✅ We use micro-encapsulation—sealed gel beads inserted into the EVA core, no contact with paper.
Q: How long does the scent last?
✅ In-store: 5–10 days.
Sealed in box: up to 3 months shelf life.
Q: Can these props be recycled?
✅ Yes. No plastic. All components are FSC-certified, soy-ink printed, and glue-free for full recyclability.
Q: Can I customize the scent + color?
✅ Yes. We support Pantone matching, multi-language labeling, logo printing, and fragrance curation.
✅ Final Result: A Scented, Sustainable, Scalable Display That Connects
✔️ Visually impactful across regions
✔️ Tactile and scent-driven customer interaction
✔️ Delivered globally in flat-pack, brand-aligned kits
✔️ Reinforced sustainability values in every element
🪻 Read: Why Scented Paper Flowers Are Trending in Fragrance Retail →
📩 Want a Custom Multi-Sensory Display for Your Brand?
At Samtop, we provide:
- Fully customized flower structures (shape + scent + print)
- Eco-engineered, flat-pack logistics
- Global rollout packaging + store support
- Material mockups and creative ideation workshops
📧 Email: [email protected]
🌍 Website: www.samtop.com
