Custom floor-standing displays are highly versatile and effective marketing solutions in stores, designed to fit any store in a variety of shapes and sizes. Incorporating eye-catching designs and materials into custom designs, maximizes the customer’s immersion in the shopping atmosphere and motivates shoppers to buy.
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Floor-standing displays can be made from a variety of materials such as corrugated cardboard, MDF, PVC, or metal, whether temporary, semi-permanent, or permanent display materials are used to enhance the product.
Temporary floor displays
Corrugated displays such as stackers, case bins, or pallet displays are extremely cost-effective, light in weight, and easy to install. It can be printed with bright and colorful patterns or advertisements on its surface and can be used to display many products, such as beverages, cosmetics, toys, etc.
Display cabinets
Display cabinets are permanent displays, mostly made of metal and wood. Displaying expensive items in floor-to-ceiling transparent showcases protects them from direct shopper contact and is suitable for luxury shopping environments.
Gondola Displays
About the height of a person, gondolas can hold a large amount of merchandise and require a sturdy structure, usually made of metal.
Pedestal Displays(podiums)
The pedestal display is closer to a display prop, which often focuses on only one product and is suitable for placement in window displays and at the front of the store to showcase top-selling products or new products.
Floor shelves
Independent floor display shelves for merchandise that do not form an aisle can display any merchandise.
Applications
Large storage capacity: In addition to the most basic function of displaying merchandise, the huge feature of floor display racks is the large holding capacity of merchandise and the sturdy structure, which can display the inventory of fast-selling merchandise on the shelves.
Attract customers: Floor display racks have more free space to add interchangeable advertising posters, design the shape creatively, or add attractive elements such as lighting, electronic displays, etc.
Highlight merchandise: A common use for freestanding floor displays is to showcase new products, highlight promotional offers, and drive impulse purchases.
Boost your brand: Maintain a consistent display to build brand image and increase brand exposure to cultivate an audience.
Advantages of floor display
Sturdy structure, able to display large and heavy items
Large storage capacity, reducing store inventory pressure.
Flexible placement, can change the display position frequently and update the layout in the store from time to time.
Customers can see the merchandise to the maximum, greatly establishing the connection between the merchandise and customers.
Notes for design
Choose suitable materials according to budget and product attributes.
Pay attention to the color and shape to coordinate with the store, and establish your own brand style following the style used in the past.
Set the key products/advertisements at eye level.
Samtop is committed to customer service and supplying custom-designed retail displays. We maintain an eye on trends and production details to create the best products with excellent craftsmanship. Contact us today for more information.
