SamTop Display–retail solution expert
Specialist shops also use a large number of POP, but grocery shops use relatively few, probably due to self-imposed restrictions on the use of displays.
This is perhaps surprising given the similarity of retail formats.
Cosmetics specialist shops have on average a third fewer displays than chain pharmacies/pharmaceutical shops. However, they use more types of displays.
The most common type of POP is a complete combination of three-dimensional displays and two-dimensional signage.
Simple, inexpensive posters are the most commonly seen display type. However, more complex and expensive cosmetic test stations were the second most common, either as stand-alone displays or incorporated into larger display units.
The popularity of testing stations and small test kits underlines the importance of allowing shoppers to try cosmetics in-store, actually more so than most other fast-moving consumer goods (FMCG) categories.
Compared to other retail channels, the cosmetics and skincare categories have a wider range of display items. The pharmacy chains also make heavy use of the types of equipment on display, more than twice as much as their stand-alone counterparts.
Types of display
Bus stop/Banner / Fin
Carousel
Counter display
Digital videoscreen—interactive
Digital videoscreen-Mon-interactive
Display card
Display header
Display table
Dump Bin
End Cap/ Gondola End Display
End Cap/Gondola Header Board
End Cap/ Gondola Side
Fixture Header- Branded
Fixture Header- Retailer
Floor Graphic
Free- Standing to display unit
Free-Standing Poster
Interactive Display
Ladder Rack
Leaflet Rack
Main Fixture-Brander
Main Fixture -Retailer
Overhead/Ceiling Handing
Parasite Unit
Poster
Poster with Pole
Security Shroud
Shelf Edge overlay
Shelf Equipment – Shelf Unit
Shelf information Label
Shelf Strip
Shelf Talker
Shopping Basket Display
Showcase
Store Category or other signage
Tester Bar/ Station
Tester Display Box
Till Display/Box
Till Display/Unit
Wall Unit- Branded
Wall Unit -Retailer
Wobbler
All can be customized and manufactured from Samtop Display,
www.samtop.com | [email protected]
Whats App:+8618948317476
Number of top ten display types used by retail channel
- Poster
- Tester Bar/ Station
- Fixture Header -Brander
- Display Card
- Free-Standing Display Unit
- Main Fixture -Retailer
- Tester Display Box
- Wall Unit – Branded
From POPAI
