The custom counter display/pos merchandising/ visual merchandising industry primarily services the advertising and marketing of branded retailers, the top 10 cosmetic/skincare brand names served, and their 2020 annual revenue:
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1. L’Oréal
One of the world’s largest cosmetics companies and top beauty brands, L’Oréal was founded in 1909. Its product range includes color cosmetics, skincare, hair care, sun care, and fragrances. As well as its key brands L’Oréal Paris,
L’Oréal is the largest cosmetics group in the world with its presence in 150 nations. The company designs and develops cosmetic products on haircare, skincare, make-up, and perfumes. This was also among the top 10 cosmetic brands in the world in 2020. 2020 Annual Revenue was $33.93 billion.
2. Unilever
Unilever is one of the largest consumer goods companies in the world. It has also carved a place for itself in the cosmetics industry, with popular brands such as:
The Beauty & Personal Care segment of the company recorded the highest revenues among its varied business units. The segment registered $25.38 billion in revenue, which is nearly 41.61 percent of the total turnover.
3. Procter and Gamble (P&G)
Procter and Gamble (P&G) hold a significant position in the skincare industry with many well-known brands, including Ivory, Olay, Safeguard, and Secret, offering a wide range of beauty and personal care products.
The Beauty & Personal Care segment of the company recorded the highest revenues among its varied business units. The segment registered $25.38 billion in revenue, which is nearly 41.61 percent of the total turnover.
4. Estée Lauder
Founded in the 1940s and is one of the world’s leading manufacturers and marketers of quality skincare, make-up, fragrance, and hair care products. Its diverse portfolio of over 25 brands is sold in 150 countries. such as Donna Karan, Michael Kors, Tom Ford, Tommy Hilfiger, and Tory Burch, each of which has its own cosmetics and/or toiletries lines.
2020 Annual Revenue: $14.29 billion
5. Shiseido
Founded in 1872 in Ginza, Tokyo, Shiseido was the first Western-style pharmacy in Japan, producing personal care products including skincare, fragrance, hair care, sun care, body care, and make-up. Its most popular brands include:
This Japanese multinational personal care company saw an 18.6% year-on-year decline in net sales to $8.73 billion.
6. Beiersdorf
Beiersdorf was founded in 1882 and has a wide range of personal care products, including skincare and body care brands. Some of its most high-profile brands include:
Beiersdorf is a German multinational personal care products company that reported $6.91 billion in revenue in 2020, which is a 9.1% decrease compared with 2019.
7. LVMH
LVMH is one of the world’s leading luxury products groups, and its cosmetics and perfume business grew by 12% in 2017. Driving the make-up segment was growth in brands such as:
8. Kao
Japanese cosmetics and chemical company Kao’s sales revenues declined by 8% to $13.14 billion. Its Skin Care & Hair Care and Cosmetics businesses registered a combined revenue of $5.17 billion. Kao functions via two business segments, which are chemicals and consumer products. Divisions in consumer products have Human Health Care, Cosmetics, Skin Care & Hair Care, and Fabric and Home Care.
9. coty
A big player in fragrance and professional hair care as well
as color cosmetics, Coty owns brands such as:
Cosmetic, skin, fragrance, body care, and hair brands entity Coty attained $4.71 billion in net revenues, a 25% year-on-year decline. It registered 49% from EMEA, 38% of the revenues from the Americas, and the remaining 12% from the Asia Pacific.
10. Johnson & Johnson
Perhaps best known as a pharmaceutical company with several baby product ranges, Johnson & Johnson (J&J) has also become known globally for its beauty brands, including:
The net sales of Johnson & Johnson stayed nearly flat at $82.58 billion in 2020. The Skin Health or Beauty segment of the company in the Consumer Health business received $4.45 billion, of which 52.8 percent was contributed by the US market alone while the rest of the revenues came from the rest of the world.
